Server Speed

Server speed refers to the time required for a web page to load in your browser. There are many factors responsible for a web page to load faster and apart from the internet connection and the system and browser used by the visitor, web server technology and infrastructure is the greatest factor.

The loading speed of your website can greatly affect the number of visitors. Having good traffic to your site is very important as this will also determine your sales conversion and income generation. There are many tools available for server speed test (enater displays server load time in the result page)

If you want to speed up the loading time of your webpage, you need to take a close look at your server and database. This is also a factor which can slow down the performance of your website if not used properly.

Here are some tips you should implement so that your business would not suffer because your website takes too long to appear.

You should reduce the need to connect to other servers for images, audio or video. Sometimes, sourcing out to other servers for content is something that is inevitable. Make sure to fetch content to your database first and then deliver it from your server if possible. In cases when this can be avoided, do so because every time server connects to another server, things become a little slower.

You can also avoid securing the pages if not really required. Some pages in your website should absolutely need to be secure. For example, you definitely have to use secure pages on the check out process. For other pages of the site, you may want to use the regular http as this is three times faster than the secure pages.

You also need to look into the server specifications. Make sure to have latest servers with adequate memory. If your website is on a shared server, look at the resource usage of other websites on the same server. Server bandwidth is another important factor. Always make sure you have allocated enough bandwidth. See if your server memory needs to be upgraded. Additional server memory can greatly improve the performance of your website.

Apart from checking on the memory of the server, check on the database server hard drive too. Hard drive slows down over a period, so it a good practice to replace it with newer and faster ones.


Separate the content server and the database server. Apart from the fact that this will make your website faster, this is also more secure approach. Separating the application server from the database server is necessary especially if your website has fairly good website traffic.

The number and size of the cookies your site uses can also be a factor in your website’s performance. Lessen the number of cookies and reduce the size too.

Creating and maintaining website can be tedious process but making sure that server speed is maintained is one very important factor in establishing an internet business. Take time to continuously improve the web server speed so that you can maximize the potential of your site.

No one wants to waste all the efforts put into developing the site to be wasted simply because people do not visit or stay on a website due to its slow performance.