The PageRank of a particular web page is an indication of its value within the Google index. The scale is a range from 0 to 10. PageRank is a link analysis algorithm, named after Larry Page and used by the Google that assigns a numerical value of 0 to 10 to a web page, with the purpose of “measuring” its relative importance within the set.
Why PageRank is important
A page with high PageRank will have better chance to get top position within search results, but PageRank is not the only factor and Google consider more than 200 factors but it is, none the less, one of the most important.
Page rank shows how important Google thinks your site is. A better score shows that Google holds more value to your site. A lower score shows that it is either new or Google does not think it is that important. New sites will either have a score of N/A or 0. Usually Google will update this and you will get a new score if you have quality backlinks.
How PageRank is measured
The Google pagerank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each pagerank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Google will calculate the pagerank once every few months, so it may take some time to see your rank go up. The last confirmed update was 27 June 2011, however, there was previously no confirmed update for more than a year.
Page rank is based on the incoming number of links that you have to your page and the quality of the links also matters. The pagerank of your site is based on the rank of each page separately. The quality of the site that is linking back to you will influence your ranking as well. A back link from a webpage with Pagerank 6 will have a much higher weight than a back link from Pagerank 2 webpage.
The Google Toolbar’s PageRank feature displays a visited page’s PageRank as a whole number between 0 and 10. Only very few sites have a PageRank of 10. Most of the new websites will have a Pagerank 0. Google has not disclosed the precise method for determining a Toolbar PageRank value. Google update this value frequently, but they don’t update the value in the toolbar that frequently.
As a website begins to increase in popularity via the quality and quantity of back links, the PageRank of a particular page also increases. This increase in number however is based, we believe, on a logarithmic scale. As an example if using a base 10 scale, to get a PageRank of 1 the page requires 10 back links pointing to it, then to gain another point on the scale, the page will require an extra 100 backl inks, to gain another point an extra 1000 back links will be required and so on.
False or spoofed PageRank
While the PageRank shown in the Toolbar is considered to be derived from an accurate PageRank value for most sites, this value was at one time easily manipulated. A previous flaw was that any low PageRank page that was redirected, via a HTTP 302 response or a “Refresh” meta tag, to a high PageRank page caused the lower PageRank page to acquire the PageRank of the destination page. In theory a new, PR 0 page with no incoming links could have been redirected to the Google home page-which is a PR 10-and then the PR of the new page would be upgraded to a PR10. This spoofing technique, also known as 302 Google Jacking, was a known failing or bug in the system. Any page’s PageRank could have been spoofed to a higher or lower number of the webmaster’s choice and only Google has access to the real PageRank of the page. Spoofing is generally detected by running a Google search for a URL with questionable PageRank, as the results will display the URL of an entirely different site (the one redirected to) in its results.
How to find and improve pagerank
Google advise that the PageRank assessment of a webpage is calculated on a regular basis but that the PageRank scale shown on the Google Toolbar is only updated 2-3 times per year so the very best option for all websites to gain rankings is to continue to build credible back links and not to be discouraged when the PageRank scale doesn’t slide upwards overnight.
Your rank goes off of a couple of different things. First is the importance of the links that are pointing back to your site. Your backlinks should come from other high rank sites. You can also get authority backlinks that are relevant to your niche. Getting authority backlinks from edu and gov sites can be very helpful.
Submit to search engine friendly directory.
Submit your sites to search engine directory is one of the easiest step to obtain more backlinks to your site. You can also obtain a higher exposure on those directory and bring in more traffic to you. Submission to search engine directory are free most of the time, however, there are some express service that you pay for faster and quicker approval. Furthermore, many search engine directory offer one way backlink which carries higher PR value for you too.
Participate in Forum
Forum is another great place to obtain more backlinks. You can share your latest post with fellow members in the forum. They might add your site to their site if they like it and you can have additional backlinks to you. Further, you can also ask for link exchange on some forums, most of the fellow members are keen to exchange link with you. Though reciprocal link may not carry PR value, however, it is not harm to have more reciprocal link as well as it will improve your website exposure anyway. Another advantage of forum is that you can add a signature tag of your website for every post in the forum. That can help to build up the reputation of your site too.
Submission to Article directory
Article marketing has been around for a long while and it is going to be an effective way to build more backlinks to your site. You can write an article about related topics, submit them to article directory for approval and the content carrying your website can be circulated to many sites through feed subscription. It tends to work very well. However, you might need to spend some time to write quality articles for submission to the article directory.
Contact Relevant Websites
Getting backlinks from relevant sites can improve your pagerank because Google like to have links from relevant content. So, you can surf around for some relevant page and email the owner to ask for a one way link, reciprocal link or 3 way link. Most of the time, you should expect a positive answer from the owner.
Generate a Site map
Google recommend to have sitemap on your sites. So, ensure you place a sitemap to make it easy for Google to index your web page. Having a well organize sitemap can help to improve your pagerank as well.
In an effort to manually control the PageRank among pages within a website, many webmasters try what is known as PageRank Sculpting. It is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed crucial. This plan has been utilized since the inception of the nofollow attribute, which doesn’t count the link for backlinks purpose, but may no longer be effective since Google announced that blocking PageRank transfer with nofollow does not redirect that PageRank to other links.